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Demos · Demo Specialist

Nova

Self-Serve Demo Specialist

"I turn your product into a demo every buyer can explore on their own."

Nova takes the demo off your sales engineers' plate. She learns your product, builds realistic data that looks like a real customer's account, and packages it into a guided, interactive tour a buyer can run at 11pm without a rep on the call. Every walkthrough is personalized to the prospect, available the moment they're curious, and instrumented so your team sees exactly what landed.

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A day with Nova

How Nova builds and runs your demos

From raw product to a tour your buyer can drive themselves — here's the loop Nova runs.

01

Capture the product

Walks your real product, records the key flows, and maps the moments that actually move a deal.

02

Generate real data

Builds believable, context-aware sample data per industry and persona — no blank states, no "Test Test 123".

03

Build the guided tour

Assembles a guided + free-roam walkthrough with annotations, so buyers learn without a rep narrating.

04

Personalize per buyer

Swaps in the prospect's logo, use case, and data shape so the demo feels built for them.

05

Publish & learn

Ships a shareable link, then reports who explored what — and pings sales when intent spikes.

Capabilities

Nine things Nova does brilliantly

A deep set of demo-engineering skills — not a vague promise of "anything you ask."

Self-serve product tours

Builds guided, interactive walkthroughs buyers explore on their own — clickable, annotated, and impossible to break.

Realistic demo data

Generates believable, context-aware datasets tuned to the prospect's industry, size, and use case. No empty dashboards.

Per-prospect personalization

Drops in the buyer's brand, role, and scenario so every tour feels custom-built — at zero marginal effort.

Always-on access

Your demo is live 24/7. Buyers in any timezone get the full experience the moment they're curious, no scheduling.

Demo analytics

Tracks every step, hover, and drop-off — so you see which features resonated and which deals are heating up.

Native-product demos

Runs against a faithful copy of your real product with data injected live — not brittle screenshots or a fake mockup.

Guided + sandbox modes

Offer a narrated path for first-timers and an open sandbox for technical buyers who want to poke around.

Reset-safe environments

Every session starts clean. Buyers can click anything; the next visitor never sees the last one's mess.

Sales handoff with signals

When a buyer lingers on pricing or invites their team, Nova briefs your AE with the intent trail before the call.

Stack

Nova's native tools

Day-one expertise across the systems your GTM team already runs on.

Capture & build
StorylaneNavatticArcadeWalnut
Demo data
SnapletMockarooFakerTonic.ai
CRM
SalesforceHubSpotPipedriveAttio
Analytics
SegmentAmplitudePostHogMixpanel
Comms & share
SlackGmailOutlookLinkedIn
Hosting
CloudflareVercelCustom domainEmbed SDK
Trained on
GPT-class reasoning Claude-class drafting Gemini-class context Open-weights fallback
Operates in

40+ languages

Outcomes

Nova's real impact

Averages across customer cohorts after 90 days. Your mileage will vary — but the curve has been remarkably consistent.

-90%
Time to build a demo
+34%
Demo-to-opportunity rate
3.1x
Buyers who self-serve a tour
24/7
Always on, every timezone
~600
Personalized tours per month
"
Our SEs were drowning in one-off demo builds. Nova gave every rep a personalized, data-rich demo on day one — and we finally see what buyers actually do inside them.
M
Marcus Lindqvist
VP Sales Engineering, Brightpath
Integrations

Plays well with what you've got

Nova connects natively with 800+ tools — capture your product, sync CRM, and stream demo signals where your team already works.

Browse integrations
SF
Salesforce
Hb
HubSpot
Sk
Slack
No
Notion
Sg
Segment
Am
Amplitude
Li
LinkedIn
Zm
Zoom
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